Project IC

While at Saris, I worked with a talented team to develop a revolutionary indoor cycling experience designed to feel more natural, reduce rider fatigue, and make training more engaging.

Unlike a conventional stationary trainer, the IC moves dynamically with the rider, allowing controlled side-to-side and fore-aft motion that more closely replicates the feel of riding on the road. Its fully adjustable frame accommodates a wide range of rider sizes, while interchangeable springs housed within the distinctive A-frame structure allow the degree of movement to be customized.

Because the IC introduced Saris into an entirely new product category, its visual identity needed to be equally distinctive. The design expresses movement and performance while maintaining a refined appearance suited to the indoor environment.

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Ego Movement Projects